I enjoy writing case stories, copy, press releases and grants, and the creative process that accompanies each. I take delight in putting together sentences that I know when read, will make the reader feel something.
Case stories are narratives about conflict resolution, and generally there are two companies involved: one with the problem and one that solves the problem. These appear digitally and in print and when written well, resemble a human interest story rather than a sales piece. The goal is to strike a chord with a reader who may be in a similar industry with a comparable problem, or potential for that problem, and not only show how it was resolved, but how it was exponentially improved, supported with actual data. Case stories plant seeds.
Copywriting can carry the weight of sales projections, can make or break buying decisions, can foster relationship building between a company and the people it serves, educate and bridge gaps. The key for writing good copy is asking the right questions while always keeping branding and the end user in mind.
When writing press releases, my goal is for the editor to see the product, company, event, program, etc. with fresh eyes and feel compelled to report on it to his/her audience. Media outlets are inundated with thousands of press releases monthly, or even daily. If they aren’t done with intentionality and inspire a call to action, they will not get traction.
Grant writing is an opportunity to take a potential investor on a journey. The job of a grant writer is to introduce the reader to a problem and then propose a solution. Foundations want to give money away; they want to be a part of movements that make a difference, but that money has to be earned and awarded . Grants need to inspire and instill a hopefulness that mobilize foundations to join campaigns of change.
My creative approach lends itself to a fresh perspective on old standards. I can untangle the complicated and add depth to the simple. I am highly organized, reliable and a productive member of any team. Contact me at abmessner@gmail.comto discuss how I can help you with your next project.
