case stories • copywriting • editing • grant writing • press releases
Latest Press Release:
For Immediate Release
Family Practice gives back to the community Eyecare On The Square celebrates being six with a birthday party
MAY 2019 – Eyecare On The Square, a woman-owned optometry practice in historic Mariemont, is celebrating its 6th year in business by throwing a birthday party for its patients and local community. Eyecare On The Square is a fully licensed and equipped optometric practice best known for highly personalized care, expertise in eye care and vision health, and a gorgeous collection of well-curated frames.
Sisters Carly D. Rose, OD, Fellow of the American Academy of Optometry (FAAO) and Ehryn B. Cartwright, OD operate the family practice and are passionate about giving back. Drs. Cartwright and Rose can be found screening students at Mariemont School District elementary schools and high school, working with MariElders Senior Center, providing services to those in need through Cincy Care to Share, and more. “The Village of Mariemont has embraced our practice whole heartedly and our pledge to serve the community is our way of returning the favor,” says Dr. Rose.
The 6th Anniversary event will be held from 5-9pm on June 21st at Eyecare on the Square, 6833 Wooster Pike, and will overflow into the parking lot behind the building. Expect bounce houses, various frame specials, an exclusive trunk show, music, drinks, and food. “This is a thank you note disguised as a “Six Years in Business” birthday party,” says Dr. Rose. “We can’t wait to play host to our patients, neighbors of Mariemont, and surrounding communities.”
Specialties at Eyecare on the Square include a dry eye clinic, high quality frame boutique, early intervention in children's eye conditions, and a full spectrum of medical services for eye health. For more information contact Eyecare On The Square. 513.376.9330 6833 Wooster Pike, Cincinnati, OH 45227 firstname.lastname@example.org | www.eyecareonthesquare.com
I enjoy writing case stories, copy, press releases and grants, and the creative process that accompanies each. I take delight in putting together sentences that I know when read, will make the reader feel something.
Case stories are narratives about conflict resolution, and generally there are two companies involved: one with the problem and one that solves the problem. These appear digitally and in print and when written well, resemble a human interest story rather than a sales piece. The goal is to strike a chord with a reader who may be in a similar industry with a comparable problem, or potential for that problem, and not only show how it was resolved, but how it was exponentially improved, supported with actual data. Case stories plant seeds.
Copywriting can carry the weight of sales projections, can make or break buying decisions, can foster relationship building between a company and the people it serves, educate and bridge gaps. The key for writing good copy is asking the right questions while always keeping branding and the end user in mind.
When writing press releases, my goal is for the editor to see the product, company, event, program, etc. with fresh eyes and feel compelled to report on it to his/her audience. Media outlets are inundated with thousands of press releases monthly, or even daily. If they aren’t done with intentionality and inspire a call to action, they will not get traction.
Grant writing is an opportunity to take a potential investor on a journey. The job of a grant writer is to introduce the reader to a problem and then propose a solution. Foundations want to give money away; they want to be a part of movements that make a difference, but that money has to be earned and awarded . Grants need to inspire and instill a hopefulness that mobilize foundations to join campaigns of change.
My creative approach lends itself to a fresh perspective on old standards. I can untangle the complicated and add depth to the simple. I am highly organized, reliable and a productive member of any team. Contact me at email@example.com discuss how I can help you with your next project.