case stories • copywriting • editing • grant writing • press releases
Latest Press Release:
FOR IMMEDIATE RELEASE
Medical marijuana doc a difference maker in his field East side internist a champion of medical marijuana movement
COVID19 update: To best serve patients, One Heart Medical is offering telemedicine/webcam as well as in person evaluations. Dispensaries are open for patients to purchase product.
APRIL 2020 – One Heart Medical, a new medical cannabis clinic on Cincinnati’s east side, is changing lives one medical marijuana card at a time. It has been just over a year since qualifying Ohio residents could be added to the Ohio Medical Marijuana Control Program’s (OMMCP) state registry to obtain medical marijuana, and One Heart Medical is quickly being recognized as the premier medical cannabis clinic in Cincinnati.
Advocate, activist, ally Located in the historic Lincoln School in Mt. Lookout/Columbia Tusculum, One Heart Medical provides convenience and state-of-the-art care. “There are other practices in town but we do things a little bit differently,” says founder, Dr. James Weeks. Dr. Weeks not only runs One Heart Medical, he is the official contributing physician working with the FDA on a study examining the effects of CBD on the liver. In addition, he is among a select group of physicians and scientists attending the International Cannabinoid Research Society’s 2020 symposium in Galway, Ireland in July. Dr. Weeks is also an advocate for patients and actively petitions the state to add new qualifying diagnoses to the list of qualifying conditions (see list below) for medical cannabis in Ohio. He is one of few doctors in this domain who are doing more than simply prescribing medical marijuana cards.
Dr. Weeks is a board certified Internal Medicine physician and takes a personal approach with patients to ensure they get the best care possible. “My patients are paying out of pocket for medical cannabis and it can be expensive. I don’t want the cost of a follow up visit to prevent a patient from getting the help they need,” he says. “I want to remove any barrier that stands in the way of healing, so patient follow up visits are free at One Heart Medical.”
Chronic pain is all too common Chronic pain is the most common reason people seek out medical marijuana in the U.S. and make up the majority of One Heart Medical patients. Dr. Weeks sees many Veterans suffering from PTSD, cancer patients, and those with neurological issues such as MS, Parkinson disease, and ALS. “We are able to make a big difference in the lives of patients who have been suffering for a long time. It’s incredibly rewarding,” says Dr. Weeks. “Many patients see us as their last hope. They’ve gone through the traditional route of meds, surgery, chiropractic, acupuncture, and meditation but haven’t found relief. The comment we get most often is, ‘I wish I had come to you sooner.’”
Dr. Weeks holds a certification by the State of Ohio to recommend medical cannabis, he is certified with the Society of Cannabis Clinicians, is Board Certified in Internal Medicine, and completed his residency at The Christ Hospital in Cincinnati, Ohio. For more information call One Heart Medical at 513.321.1242 or go to https://www.oneheartmedical.com/.
Family Practice gives back to the community Eyecare On The Square celebrates being six with a birthday party
MAY 2019 – Eyecare On The Square, a woman-owned optometry practice in historic Mariemont, is celebrating its 6th year in business by throwing a birthday party for its patients and local community. Eyecare On The Square is a fully licensed and equipped optometric practice best known for highly personalized care, expertise in eye care and vision health, and a gorgeous collection of well-curated frames.
Sisters Carly D. Rose, OD, Fellow of the American Academy of Optometry (FAAO) and Ehryn B. Cartwright, OD operate the family practice and are passionate about giving back. Drs. Cartwright and Rose can be found screening students at Mariemont School District elementary schools and high school, working with MariElders Senior Center, providing services to those in need through Cincy Care to Share, and more. “The Village of Mariemont has embraced our practice whole heartedly and our pledge to serve the community is our way of returning the favor,” says Dr. Rose.
The 6th Anniversary event will be held from 5-9pm on June 21st at Eyecare on the Square, 6833 Wooster Pike, and will overflow into the parking lot behind the building. Expect bounce houses, various frame specials, an exclusive trunk show, music, drinks, and food. “This is a thank you note disguised as a “Six Years in Business” birthday party,” says Dr. Rose. “We can’t wait to play host to our patients, neighbors of Mariemont, and surrounding communities.”
Specialties at Eyecare on the Square include a dry eye clinic, high quality frame boutique, early intervention in children's eye conditions, and a full spectrum of medical services for eye health. For more information contact Eyecare On The Square. 513.376.9330 6833 Wooster Pike, Cincinnati, OH 45227 email@example.com | www.eyecareonthesquare.com
I enjoy writing case stories, copy, press releases and grants, and the creative process that accompanies each. I take delight in putting together sentences that I know when read, will make the reader feel something.
Case stories are narratives about conflict resolution, and generally there are two companies involved: one with the problem and one that solves the problem. These appear digitally and in print and when written well, resemble a human interest story rather than a sales piece. The goal is to strike a chord with a reader who may be in a similar industry with a comparable problem, or potential for that problem, and not only show how it was resolved, but how it was exponentially improved, supported with actual data. Case stories plant seeds.
Copywriting can carry the weight of sales projections, can make or break buying decisions, can foster relationship building between a company and the people it serves, educate and bridge gaps. The key for writing good copy is asking the right questions while always keeping branding and the end user in mind.
When writing press releases, my goal is for the editor to see the product, company, event, program, etc. with fresh eyes and feel compelled to report on it to his/her audience. Media outlets are inundated with thousands of press releases monthly, or even daily. If they aren’t done with intentionality and inspire a call to action, they will not get traction.
Grant writing is an opportunity to take a potential investor on a journey. The job of a grant writer is to introduce the reader to a problem and then propose a solution. Foundations want to give money away; they want to be a part of movements that make a difference, but that money has to be earned and awarded . Grants need to inspire and instill a hopefulness that mobilize foundations to join campaigns of change.
My creative approach lends itself to a fresh perspective on old standards. I can untangle the complicated and add depth to the simple. I am highly organized, reliable and a productive member of any team. Contact me at firstname.lastname@example.org discuss how I can help you with your next project.